Roadkill and participatory GIS (two of my favorite topics) make it mainstream! A recent article from the New York Times describes a project out of UC Davis using citizen observers to map roadkill.
"Volunteers comb the state’s highways and country roads for dead animals, collecting GPS coordinates, photographs and species information and uploading it to a database and Google map populated with dots representing the kills. The site’s gruesome gallery includes photos of flattened squirrels or squashed skunks."
The project website can be found here: http://www.wildlifecrossing.net/california/
Read the NY times article here.